Due to popular response, I’m presenting this program again on November 14! If you missed it, you need to be there!
Most companies who exhibit at trade shows don’t get the full benefit out of their investment in time, people, and equipment, and they end up thinking that “trade shows don’t work for me.” That’s simply not true. Most companies can grow their sales and profits through trade shows – but doing it right requires a comprehensive sales strategy and approach. In this 1-1/2 hour program, nationally renowned sales author and expert, Troy Harrison, will show you how to generate the maximum benefit from your trade show investment. Topics covered include:
Pre-show:
- Planning your sales efforts
- Why dividing and conquering is key to an effective trade show selling strategy
- How many people to bring – and how to deploy them
At the show:
- What people fear the most when they come to your booth – and how to take away their fear
- What to consider for giveaways at your booth (hint: it’s not what you think)
- Making an impression in 15 seconds
- Quick and non-offensive lead qualification
- What to capture and how to capture it
- The two most important questions to ask everyone who stops at your booth
- Evenings: It’s not over when the show closes
Post-show:
- Helping show prospects initiate their buying process
- Your timeline for lead follow up
- Knowing when to say when (and disconnect with unprofitable prospects)
If you’re exhibiting at trade shows, this could be the best 90 minutes of your year!
