Resolving customer conflicts doesn’t have to be tough, but some companies make it tough. In fact, some companies have systems and processes that take a small conflict and make it a big one. We’ve all been there, I think – at least as a customer.
Correctly resolving customer conflicts requires individualization of thought and communication. Moreover, you should be doing things to PREVENT those customer conflicts in the future – let’s call that “conflict avoidance.” In this video, I show you a process for doing both. It’s a long watch – 9 minutes – but it’s worth the time. If you’re more of a reader than a watcher, read this article – better yet, do both!
