I’ve been talking for quite awhile about the power of the pen.
What I mean by this is that I coach salespeople to understand that a handwritten note – whether a thank-you note, a prospecting note, or otherwise – is far more powerful than an email. Here’s proof.
Had Snyder ripped off an email or a text message, we wouldn’t be hearing about it. His handwritten note made national press. And I’m betting that the injured player will save it. Handwriting = impact.
